That's what the main international Chinese channel is aiming at: CCTV (China Central TeleVision) - headquartered in Beijing, is soon going to expand. The state broadcaster is launching a major expansion in pursuit of an international audience, increasing its overseas staff fivefold by the end of next year and almost tenfold by 2016. It hopes to win millions of viewers in the US and Africa with English-language services produced in Washington and Nairobi.......At the heart of operations will be six hubs: two probably in London and Dubai and others in South America and the Asia Pacific region.......It is understood to have hired some 150 people, with Washington gaining 60 staff. Most will be working for the English- and other foreign-language channels. In Nairobi, the Kenyan vice-president has said Chinese officials plan to increase CCTV's staff from 12 to 150. It has poached high-profile anchors from local networks for CCTV Africa.
August 2012: You can now tune in to CCTV's Africa Live. With its headquarters in Nairobi, most of its main news anchors are Kenyans. The best time to view the channel is between 8.00 PM and 9.00 PM East African time.