14 December, 2012

We Did It: Levi shapes up to Detox!

We join Greenpeace and all those who campaigned to celebrate! We did it!:

Levi Strauss & Co. today committed to go toxic-free. Why? Because you and hundreds of thousands of other people demanded that Levi’s “Go Forth and Detox”.

The world's biggest denim brand joins ten other clothing companies that have made credible commitments to Detox, including the world's largest fashion retailer, Zara.

Levi's commitment comes just eight days after we launched our“Toxic Threads: Under Wraps” report in Mexico, and screened adocumentary about a family struggling to hold factories in the region to account for the pollution they are causing, including suppliers of brands like Levi's.The brand is living up to its claims of being a leader. Competitors that have so far failed to take responsibility for the pollution created along their entire supply chain are looking increasingly exposed. These include familiar big brands names such as Calvin Klein, GAP and Victoria's Secret. Read on...

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